|
Last year, I had the extreme
good fortune of attending two of America's premier artistic events.
As an artist, both events left a profound impact on me and my
outlook on the current pulse of today's art world. Both of these
events are perhaps the largest in the world of their kind and
hold a prominence among their chosen audiences.
Most recently, this past December, OOK’s
was an official sponsor of Art Basel, today's ultimate high end
art show. Originating in Basel Switzerland, Art Basel featured
most of the top end galleries from every corner of the globe.
Floor space in the Miami Beach convention center was expensive
and so was the art, some pieces being priced in the millions.
Top collectors from around the world came to see the hottest and
most pricey offerings in paintings, sculptures, mixed-media, photography,
installation, conceptual and video art. Every major news source
in the art world was covering the event as well as an extensive
collection of regular media. After the exhibit floor closed, Miami's
normally sizzling night life was dominated by parties, private
gallery openings, and other Basel spin-off events. It was the
talk of the town, and for a week, Miami was the talk of the art
world.
Prior to the glitz and glimmer of Art Basel,
in late August, I flew to a desolate and barren dried up lake
bed in northern Nevada. There, just out side of Gerlach, in Black
Rock Desert National Park, 30,000 artists and participants take
vacation from reality. Called "Burning Man", the festivals
participants form a community with its own rules, etiquette, events,
newspapers, ceremonies, and beliefs. It’s a celebration
of creativity, so diverse and complex that even being there for
9 days, I barely scratched the surface of its entirety. From a
full scale re-creation of the Mad Max Thunder Dome, to a school
bus converted into a 70 ft whale, anything goes and the possibilities
are endless.
Based around a "gift" economy; participants
live to nourish the bodies, mind and souls of each other. At night,
it becomes a city of light, alive with the latest illuminescent
technologies and fire in many forms. Many people mistakenly associate
Burning Man with the "Rave" scene or the "Hippy"
scene, and although it may contain elements of these, it focuses
clearly on the act of creative self-expression through personalized
and group artistic endeavors.
Comparing Art Basel and Burning Man isn't like
comparing Apples and Oranges; it's like comparing Freudian Psychology
and the Atom Bomb. Many in the "legitimate" art world
look down at Burning Man as simply a crazy party out in the desert.
Many Burning Man participants would probably laugh at what the
"legitimate" art world deems as art. Yet these two events,
oceans apart in ideology and approach, both put much of the greatest
art the world has to offer, on display for anyone to see.
Therefore, when assigned the task of comparing
the art from these two divergent events, how is one to establish
a criterion by which to judge? My own personal measure for artistic
value can be divided into three categories.
Content. How does a work of
art affect you? Does it inspire, motivate, and fill you with emotion?
Does it make you question your own preconceptions? Educate, instill
a sense of awe or wonder?
Craftsmanship. How difficult
was it to create the work of art, how much thought and how many
hours went into its creation. Is it something a five year-old
could create or did it take genuine skill?
Accessibility. How large an
audience will a piece speak to? How many people will it affect?
Who will recognize it for its genius, a limited scope of people,
or will the world, and more importantly, will history embrace
it as a masterpiece?
A final note before entering into the dangerous
waters of criticism. For someone attending Art Basel, the hype
and promotion around the event truly prepares you to believe you
will be witnessing the best money can buy. With Burning Man, the
only expectation is that until attended, one has no idea what
will transpire. Clearly one of these promotional strategies sets
a high bar in the mind of its audience, while the other opens
the mind to limitless possibilities.
Content
Content is possibly the most affected by expectations,
I went to Art Basel expecting to be astounded by the ground shaking
force of today's leading contemporary artists. I wasn't and this
is not to discredit the artists or the organizers of the event
but more a comment on the current state of contemporary art. Very
few pieces spoke to me, questioned me, and forced me to reach
outside my own myopic prospective and preconceived notions. Very
little was challenging, but this is because I was expecting too
much and it left me feeling frustrated. In this space of prime
convention hall real estate, they had hung a series of painting,
all consisting of a single color, appropriately titled "Red
Painting", "Blue Painting", etc. I didn't posses
the will power to ask the price with a straight face, but I can't
believe that they were any less than $10,000 a piece and probably
much more.
Burning Man, on the other hand, was constantly
questioning my preconceived notion of reality, and more exactly,
what is possible. One moment you were in a giant aquarium the
next in a flaming flower garden. Every moment was unexpected,
novel, and unique.
Craftsmanship
For Burning Man, craftsmanship is a double edged
sword. Much of the work is extremely amateurish, unrefined and
sloppy, but that's to be expected when most of the active participants
are not professional artists. What was exceptional about the craftsmanship
was the use of technology and its artistic integration. Dr. Megavolt
shot lightning bolts out of a Vandegraf generator, a pirate ship
raised 5 stories out of the desert, and the emphasis wasn't on
refinement, but on pushing the envelope of the possible.
Basel also had its ups and downs. One conceptual
artist molded a pile of trash into a sculpture and when lit from
a certain angle projected the perfect shadows of a boy and girl
seated on a bench. The detail was so precise that even the lenses
on the sunglasses the boy held between his legs were tinted appropriately.
It was truly astonishing. Conversely, there were far too many
pieces that took little or no skill and demonstrated a complete
lack of care and craftsmanship. A piece by an artist whose name
was very recognizable glued chunks of astro-turf to junk plywood.
This piece, in my opinion, resembled a junior high shop project
rather than high priced art work.
Accessibility
One can't be human and not be moved by the art
on the Playa, the term used for the event grounds at Burning Man.
Like or hate the event, what happens there speaks to the universal
quality that is creative inspiration. I saw 5 year old kids and
80 year old couples, all enjoying the environment, dazzled with
wide-eyed amazement.
Art Basel seemed like you either need enormous
amounts of education or money to appreciate what was there. Very
little art I would have considered universal. I spent a great
deal of time eavesdropping on gallery owners explaining the artist's
philophies and latest trends. Am I wrong in thinking that "Art
should speak for itself"? Any piece of art that needs to
be explained, in my opinion, has failed but clearly that is not
the opinion of today's art world.
Perhaps a reason for this can be found in Art
Basel's program. Nearly every single gallery present at Art Basel
is named after an individual, most likely the founding or current
gallery owner. It would seem from this fact that they, the gallery
owners, are the people who are dictating what art is presented
to the top-end clientele. Thinking about this fact, one can't
help but ask; if any of the pieces at Art Basel were on sale at
a garage sale or flea market, would they be recognized as great
art? Dali's "Hallucinogenic Troubadour" would, Jackson
Pollack would speak volumes, but it seemed as if very little at
Art Basel would survive beyond its context, its reputation. Not
to say there wasn't some great art there that would stand the
test of time and wavering public opinion, but it wasn't easy to
find.
Looking forward, I'll probably attend both of
these events again for in their own way, they were tremendous
experiences. For those among you that are art collectors, clearly
Basel is where you should go; you can't buy anything at Burning
Man. For those of you who are artists, both are worthy experiences
although I can guarantee which one you'll enjoy more. For the
vast majority, those I would call appreciators I would say the
answer is simple. If you want to look at art, come to Miami next
December and attend Art Basel. For those of you who want to live
art, be immersed in art, and be profoundly affected by art, I'll
see you on the Playa.
|