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| Commercial Art on the World Wide Web |
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As commerce has exploded
onto the internet, so commercial art has found a niche as well.
Scores of sites exist where all forms and mediums of art are displayed,
bought, and sold, from individual sites relying on wire transfers,
to auction sites such as eBay where MasterCharge, Visa, and Federal
Express provide instant (or nearly instant) shopping satisfaction.
Additionally, due to the rising popularity of online art dealers,
many corporate sites have been developed to authenticate, appraise
and document artwork. Finally, a proliferation of businesses have
put their artwork and art supply catalogues onto the internet
to offer online ordering with direct delivery, including many
unique items and hard-to-find supplies.
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| Sotheby’s |
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Though originally founded
in 1744, Sotheby’s has had no problem keeping up with the
times. Their site is bold, draped in royal blue banners, and by
far the most fun of the online auction sites. Auction calendars,
online catalogues, live auction results, collecting departments,
an online magazine and shop, and a listing of available services
are a mere scratch on the surface of what Sotheby’s has
to offer. A cyber-shopper can actually bid and buy online from
this highly respected house of artwork and antiquity. Fabulous
fun can be had going from category to sub-category to the actual
works on display, which are shown in very clear, full color, accompanied
by a starting or current bid, an estimate of what the piece will
go for, and the time remaining for bidding. With a click of the
darling blue bid button, anyone with an authenticated username
and password can vie for online art ranging from a gorgeous Modern
Baccarat Millefiori paperweight (estimated at $500) to Cottage
With a White Paling, 1650 (estimated at over $35,000) by Rembrandt
- and yes, that would be the Rembrandt of European Renaissance
fame. To achieve authentication one must only provide a few paltry
bits of information including name, address, and two major credit
cards. Though certainly pricey, Sotheby’s Online is an amazing
site to spend an afternoon browsing. Two warnings to potential
gravel-chasers at this site: first, it’s terribly difficult
to visit without bidding on something (I couldn’t resist
making an offer for that Baccarat paperweight); and second, due
to the graphic intensity of the site, it is slow to load even
with a cable modem or DSL connection.
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| Christie’s |
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Originally founded 22 years
after Sotheby’s, Christie’s has made up for the lost
decades by crushing world records for prices paid at auction.
Holding such records as the most expensive painting ever sold
at auction (Portrait of Dr. Gachet by Vincent Van Gogh [$82.5M]),
the most spent for a film prop (the Maltese Falcon, from the film
of the same name starring Humphrey Bogart [$398,500]), and the
highest price ever paid for a musical instrument (The Kreutzer,
a violin by Antonio Stradivari [$1.6M]), Christie’s has
a reputation second to none. Their site, sleek and glossy with
scarlet banners, offers information about Christie’s, announcements
of featured auctions and events, sale information and categories,
previews of new publications, press releases, and webcasts of
live auctions. Unfortunately, one cannot yet bid or buy online
here and must resort to the 20th century methods of bidding in
person, in writing, or by telephone. Unique to Christie’s
is Lot Finder, a registered search engine which allows users to
browse sale catalogues from auctions around the world –
a very handy tool for those who travel or who don’t mind
taking a trip to obtain their art. Eighty sale categories, from
wine to fine art to sunken cargo, are displayed and broken down
into sub-categories, where users can find current sales calendars
as well as departmental information such as what they sell and
where in the real world they are located. Though not quite up
to the technological standards Sotheby’s has achieved, Christie’s
site is still well worth a visit.
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| Next Monet |
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Next Monet was founded to
make the purchasing of contemporary art less intimidating, and
hopefully more satisfying, by providing information about the
artists and their work, and the context in which the art is made.
The site has a slick front page that leads to their inner sanctum,
which displays a few pieces of art to represent their cyber-gallery
categories: new works, landscapes, abstract works, and sculpture.
Users need only click on the representative work to enter the
online galleries. The site also holds weekly exhibits of works
for sale, a feature column that covers art and art-related issues,
membership information (members receive special privileges such
as introductory prices, sneak previews, and announcements of new
artists and events), an artist directory and information for artists
who wish to be considered for inclusion in their galleries. Artwork
is sourced from respected galleries around the world as well as
direct from artists’ studios. Every work selected undergoes
a stringent process of certification by jury. Finally, Next Monet
offers collecting tips, expert advice, and real-time online answers
to any questions you might have. With prices spanning every budget,
this is a perfect site for both amateur and professional decorators
looking for home or office artwork. And who knows? As the site
name professes, users may end up discovering the next Monet.
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| Art.com |
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Where Christie’s is
about tradition and Sotheby’s about 21st century technology,
this site is about commerce, pure and simple. With banners touting
this month’s specials and the top sellers, the site also
offers a search engine, newsletter, and lists the available shopping
categories which include fine art, photography, prints, posters,
gifts, and animation. Perhaps the best aspect of Art.com is a
feature called “My Gallery”. This feature allows users
to select pieces on the site, place them in their cyber-shopping
cart, then park the cart for later viewing, online purchasing,
or for use as a visual wish-list which can be emailed to friends
and relatives. Whether users are looking to decorate a dorm room
or find just the right gift for a special friend, this is a great
site. Prices are average to mildly expensive, and shipping is
free on orders of $30 or more. Spending that much at this fun
site is only too easy.
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| World Wide Arts
Resources |
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This is an excellent place
to start a commercial art search online. If it deals with art,
it can be found at this site: an interactive gateway with access
to artists, museums, galleries, high quality art, art history,
arts education, antiques, performing arts, classified ads, résumé
postings, arts chats, and arts forums. Pages on the site are broken
down into arts services, visual arts, performing arts, more arts,
site information, and premiere links, many of which lead to additional
art commerce sites. Additionally, this site offers artists a myriad
of services, including the opportunity to have their website included
in the listings, or virtual space for the display of their portfolios
in categories as diverse as animation, calligraphy, glass work,
mixed media and even tattoo art. This is an excellent site to
find unique, unusual, unconventional artistry that is most often
very affordable and in some cases, a virtual steal.
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| Artnet.com |
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Boasting the largest and
most sophisticated art-focused audience on the internet today,
Artnet.com has a daily magazine, over 850 international galleries
and dealers, stores, databases (including an auction database
with over 1.8 million auction records), resources (such as a dictionary
of art), and links to museums, fairs, seminars and services. More
importantly, however, they showcase portfolios of artists around
the world from Cherbourg, France to the Bronx - over 140 independent
artist listings. The online galleries here are very pretty, displaying
large thumbnails of the works and the dates and physical locations
of where they are being exhibited. The online auctions at Artnet.com
offer users a Sotheby’s-like experience, at more accessible
prices. They highlight picks of the day, as well as a lot search
feature, and offer these categories: modern, contemporary, photography,
American, and 20th century decorative arts. Occasionally, ‘themed’
auctions are announced and held; these are especially worth visiting.
Payment can be made by credit card, certified check or money order,
or by wire transfer. Once again, it’s almost impossible
to spend any amount of time here without bidding on something.
The upside is that here a user is far less likely to max out the
Visa.
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Antiques & Collectors
Reproduction News
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Published since 1992, the
Antiques & Collectors Reproduction News is a monthly newsletter
dedicated to helping art aficionados detect fakes and reproductions.
Each month they alert the public to any recent fabrications, covering
all subjects and mediums, always with close-up photographs and
clear illustrations showing old and new side by side. Each issue
usually includes 35 to 70 such pictures so that readers can learn
the tricks of forgers and those who would dupe art lovers and
owners throughout the world. Their website offers general information
about the newsletter, highlighting the cover story and feature
articles each month. It also has an online index that spans the
entire nine-year publication history, with an option allowing
users to order back issues. Finally, the site offers products
for sale which can be used to detect fakes, such as black lights,
invisible inks, precious metal tests, gemstone tests, pocket reference
cards, and loupes - those nifty little magnifying eye pieces used
in jewelry stores, museums, and galleries the world over. Visiting
the site is a smart and valuable way to spend a little surfing
time, and a must for any serious collector.
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| The Art Business |
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Exactly as its name states,
this site provides complete art business services. An overflowing
fountain of information, their offerings include news updates,
articles for artists and collectors, reference books, book reviews,
and a database containing over 3 million price records, as well
as biographical information on over 200,000 artists. Additionally,
services and the requisite fees for said services are advertised
on the site. For dealers and collectors, artbusiness.com will
provide current artist selling price summaries, biographies, email
appraisals, hard copy appraisals, selling and buying advice, collection
development, estate and inheritance advice, expert witness consultation,
fundraising and charity assistance, fine art and rare book brokering,
and seminars and lectures on art business issues. For artists,
they offer career consultations, website critiques, marketing
plans, estate planning, and mediation and dispute resolution.
They also sell some out-of-print art reference books and exhibition
catalogues. Advertised fees are quite reasonable; and where fine
art is concerned, one cannot be too careful in properly insuring
and caring for what may one day be a family heirloom.
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| Wildenstein & Company |
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The Wildenstein site proclaims
its expertise and superior standards with super-sharp front page
flash art and beautiful backgrounds. Known the world over for
the collection catalogues they produce based on acknowledged authentication,
the site offers several for sale. Additionally, the site showcases
a current exhibition and offers links to information about the
real-world gallery in Manhattan and past exhibitions. Client services
advertised on the site include appraisals, storage information
and advice, authentication, bidding assistance for auctions, and
general collection advice. Finally, the site has a brilliant ‘brag’
page listing important works they have sold and to whom they were
sold, such as the very well known (and often duplicated) Water
Lillies by Claude Monet, sold to the Australian National Gallery.
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| Artprice.com |
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Self-described as “the
world’s leader in art market information,” artprice.com
is a data bank holding over 2 million auction results, with information
on over 175,000 artists. Website pages include news, press releases,
links, auctioneers, artists, employment opportunities and an online
store where users can purchase the Artprice Annual (contains detailed
auction results), Artprice CD-Rom, Art Price Indicator (lists
representative prices for artists), and an encyclopedia of artists’
signatures, symbols, and monograms. Also available on the site
are art market indices, reliable synthesized instruments that
gauge the development of a market or the general trend in the
standing of an artist, period, or any given school. They guarantee
“to supply objective and coherent reference information
based on solid technical foundations to meet the needs of the
art market professional,” and the site definitely delivers
what it promises. This is a great site for those professionals,
as well as skilled amateurs and art educators. Casual users may
find the site a bit daunting and unfriendly, as more than a little
knowledge about the nuances of the art market is required to truly
utilize all the tools available.
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| Earth Guild |
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An
exceptional online art store, Earth Guild offers supplies and instruction
incomparable to sites peddling a few paints and brushes. Tools,
materials, and books are sold here for traditional and contemporary
handicrafts including (but certainly not limited to) basketry, beadwork,
candle-making, jewelry-making, knotting, soap-making, spinning,
and weaving. They offer online instructions for projects that they
call “riffs” (borrowing a musical term that usually
refers to a quick series of notes played on a guitar). Here it means
a set of brisk steps to create original artisanry, and the result
can be just as surprising as hearing impressive guitar playing,
if their customer gallery can be used as evidence. Customer productions
are on display from their last in-store show and are absolutely
inspiring. Year round classes are offered at their real-world location
in Asheville, NC (maps and schedules are available on the site).
Regardless of how users take advantage of this wonderful site, Earth
Guild has something to offer all levels of artistic experience.
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| “Founded
by a team of artists, designers, web designers, and some others
with no special talents or abilities,” Red Pig Art Materials
is an online store devoted to providing a wide array of high-quality
supplies while passing savings along to the customer. The intensely
cute site presents current specials, a newsletter, information about
different methods of payment and shipping, and student kits. Sixteen
departments present over 18,000 different supplies for everything
from crafts and hobbies to fine arts, scrapbooks to professional
portfolio cases. Prices are very affordable, and orders usually
ship within 24 hours. Additionally, the folks who put this site
together have a great sense of humor and a willingness to aid artists
from all walks of life. Since Red Pig was developed exclusively
as an online store, their site has none of the usual glitches found
when real-world companies have tried to put their catalogues online.
The Red Pig catalogue is complete and fast-loading, and items are
clearly pictured and well-described.
Though varied in their assets, commercial art sites all have one
thing in common: somewhere, somehow, they want your money. Users
always have the choice of where to spend their dollars and cents,
and, more so than in some other markets, the online art consumer
must especially beware. High-ticket artwork is a difficult commodity
to purchase via a computer. As shown from the reviews in this
article, though, there are sites to be found where these purchases
can be made with absolute certainty as to their authenticity,
and home or office decorations can be selected with relative ease.
Modern technology has allowed these sites to display beautiful,
timeless artwork, and consumers should not be afraid to click
that bid or order button - it’s a liberating feeling. Artists,
too, should explore what the web has to offer them; many are seeing
their dream of becoming a professional come true simply by creating
a website and giving users the option to purchase if they like
what they see. Lastly, before heading out to the local art store
or shopping mall, hop online and see if the supplies or instructions
necessary for your project aren’t considerably cheaper at
a store where overhead is much less a part of the selling price.
No matter the specific aspect, the Internet has forever changed
the way art business is conducted, and it is indeed a change for
the better.
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